How to Create a Digital Marketing Plan
How To Create a Digital Marketing Plan
There are a lot of digital marketing strategies out there, but which one should you prioritize? You need to have a clear notion of your brand, demographics and product before choosing a strategy that will best fit your needs. Choose the wrong strategy and you’ll be wasting a lot of time and resources. You don’t want this to happen. So, here are the most important things to keep in mind when creating a digital marketing strategy for your brand.
Create a Comprehensive Marketing Plan
Your marketing plan contains the specific actions that you need to take to realize your marketing strategy. It outlines the reasons why you will need to set specific goals, take specific actions or need specific resources for the year. If you don’t know where to start, you can use a marketing plan template to make things easier for you. The template should help you identify your budget, the initiatives you should take and the channels you will use to act on those initiatives.
You need to identify your goals and how you’re going to achieve them. Align your marketing strategy goal with your business goals. For instance, if your business goal is to increase attendance for your monthly conference, your marketing goal should be all about increasing online RSVPs.
Establish Buyer Personas
A buyer persona pertains to your ideal consumer. Buyer personas have precise psychographic and demographic information. That includes your customer’s age, interests, job title, challenges, income and location. HubSpot has a free template that you can use to create a buyer persona.
Choose the Right Tools
Social media schedulers provide useful data that helps you monitor what your customers like and dislike. You can also use Google Analytics to evaluate and measure your website and blog’s performance. Here are other tools that you can use to monitor your digital marketing goals.
Trello allows your marketing team to openly communicate about your projects. You can create boards for editorial calendars, quarterly goals or individual campaigns. The tool’s automation capabilities, built-in workflow and simplicity allow you to stay focused on your work.
You can use SEMrush to track daily rankings, run technical SEO audits, research keywords, assess the SEO strategy of your competitors and get ideas on how to drive organic traffic to your site. SEMRush is also useful for measuring and building social media strategies, market research, PPC and content planning.
Monday.com allows you to create workflows for your marketing team as well as keep items, groups, updates and sub-items synced at all times. Gantt views help you monitor your projects and meet deadlines.
Maximize Existing Resources
Organize your assets into 3 categories – earned, paid and owned media. Earned media pertains to user-generated content like social media shares and tweets or photos about your brand. Paid media refers to the channels you spend resources on. LinkedIn, Twitter and Facebook have paid media offers that can improve your exposure. Owned media pertains to blog posts, images, ebooks and other kinds of media that your team has produced.
Consolidate your materials in these categories into one vehicle, which can give you a clear idea of your assets as well as how you can combine these channels to boost your marketing strategy. This is also a great time to discover gaps in your resources and get rid of the ones that are not working in your favor.
Creating a complete digital marketing strategy takes time, dedication and hard work. After all, you want to reach the right audience wherever and whenever they want. You need to conduct your search, pay attention to customer feedback and refine your marketing strategy, so you can get your desired results.