The Beginners Guide to SEO
It doesn’t matter if you are already a seasoned SEO expert or you are new to this world; there are several things you need to know about it.
What is SEO?
SEO or search engine optimisation is a practice of using techniques to improve the visibility of a website to enhance organic search performance in the different search engines such as Google, Yahoo, and Bing.
Goal of SEO
The primary goal of search engine optimisation is optimising a specific website for the target audience. Traffic, visibility, and ROI are used to measure the success of different SEO activities.
Importance of SEO
SEO is responsible for helping qualified users in finding your website. Without SEO, it will be impossible to discover websites, or the wrong audience might find them. SEO orients online web pages that make it a critical aspect of any digital marketing arsenal. But more than this, SEO also offers several other fringe benefits.
In case you not yet convinced, below are some of the good reasons why you should start to optimise your website for your search engines as soon as possible:
SEO helps build a stronger online brand presence because this can also improve the user experience and the image of the brand as a whole.
Users rely on search engines to give them authoritative answers. If you rank high, this will signal users that your site is a trustworthy source.
- Customer Insights
Different SEO activities like keyword research can offer you valuable insights regarding your customers. This will help you define your target audience, identify their interests, and understand their specific needs.
Search engine optimisation is also an effective way of generating leads. Search engine advertising, such as pay per click in general, offer short-term but expensive solutions for driving more traffic to your website. On the other hand, SEO is a long-term but inexpensive way of driving more qualified traffic to your web pages.
The primary rule here is that if your site ranks higher, it will also receive more traffic and clicks.
Marketing Strategy and SEO
SEO is among the two forms of search engine marketing or SEM. SEM is an online marketing that focuses on increasing the website’s visibility in the search engine results pages or SERPs. Another form of SEM is search engine advertising or SEA. The main difference between the two is the focus of SEO is on organic traffic, and this is available for free, while SEA comes with a cost to get traffic.
SEO Methods and Techniques
There are two primary approaches in the SEO domain: white hat and black hat SEO. There are two main types of SEO as well, namely off-page and on-page SEO. The best marketers use white hat SEO with the combination of both off-page and on-page tactics.
SEO is essential for the right audience to find you online, whether you are a large enterprise or a small local business. Make sure that you include SEO in your digital marketing plan to enjoy success and great results.