How to Create a Content Marketing Strategy for Your Brand
What do Elon Musk, Oprah Winfrey, and Bill Gates share in common? All of them are certified personal branding experts who can impact others in many ways.
But, what is a personal brand in the first place? Your brand is like your calling card and reputation to the rest of the world. This is necessary in today’s socially connected world. No matter your role or industry, your brand will help you connect with potential customers, clients, employers, collaborators, and others.
Creating an effective content marketing strategy that complements your brand is necessary, and there are a few steps you need to take to do this.
Come Up with a Mission Statement for Your Brand
Every good content marketing strategy always starts with understanding what your organisation is all about and what you want it to achieve. This is why the very first step in creating a content marketing strategy for your brand is to craft your mission statement.
Craft Your Editorial Mission Statement
The next step is to think of your editorial mission statement that will connect to your brand mission. An excellent content mission statement contains three main elements: your core audience, what you will deliver, and the benefit or outcome. There is no need for your statement to be too elaborate. Just provide a short overview in one or two sentences.
Specify the Content Marketing Goals of Your Brand
Your content marketing will help you reach your professional goals, yet these are different from your content marketing goals. When you speak of content marketing, it is about creating and distributing content to attract and keep your audience and drive profitable action in the end.
Determine Your Target Audience
It is not enough that you know your wants. What you should know is what your audience wants. For this, you need to describe the members of your audience. Detail their behaviours and interests. Doing so helps you cater to their needs and demands better.
Pinpoint the Sweet Spot of Your Content
Picture the Venn diagram in your mind. Your content marketing interests are in one circle, while the second circle contains the needs and interests of your audience. Your content sweet spot is the area where the two circles overlap. This is also the perfect time for you to determine your preferred distribution vehicles and content formats.
Create Your Content Calendar
After identifying your distribution platforms, formats, and topics, it is now time for you to build your editorial calendar. But, since you are only one person, avoid being too ambitious here. It is recommended to create a minimum viable calendar first. Set more realistic expectations for you to be more motivated to keep going.
Set Measurable Goals
Once you documented your audience, frequency, purpose, and content formats, you must add dates and numbers to your established goals for personal content marketing.
When it comes to creating a content marketing strategy for your brand, it is all about accountability. Be responsible, and you can see great results in no time.