How to Create the Perfect Facebook Page for Your Business
Have you always wanted to create a dedicated Facebook page for your business, but you have no idea how to get started?
Worry no more because today, you will learn about the steps you need to follow in coming up with the perfect Facebook Business page that you have always dreamed of!
1. Use Your Actual Facebook Business Page Instead of a Personal Profile
This first tip might seem obvious, but it is a quite common mistake even among those who have been in business for quite some time. The truth is that there a few strategic and logistical reasons why you should use a Facebook Business page. But, there is one particular reason that makes this non-negotiable. Just so you know, it is against the rules of Facebook to use your personal profile for business purposes, with the platform having the right to delete a page once it violates the rules.
2. Choose an Attractive Cover Photo
The cover photo of your business page not just occupies a big part of it as this is also the very first thing that people see the moment they arrive at your page. It is important to make sure that the cover photo you use aligns with the current campaign and message you have and, at the same time, helps establish familiarity and awareness with your offering and brand as a whole.
3. Encourage Customers to Leave Reviews
Most of today’s consumers read reviews first online to know what others think or feel about the services or products that interest them. So, just imagine if all of your satisfied customers leave 5-star reviews on your Facebook Business page. This will entice potential customers to choose your business over others. Now, since it is also possible that you will get negative reviews, make sure you engage with such reviews in an understanding, personal, and calm way.
4. Engage with the Followers
The Facebook business page will give you the best platform for communicating with your followers, who can be your customers in the future, on a professional but personal level. Your page also gives you the perfect chance of addressing complaints, if there are any. Since Facebook doesn’t close, make sure that you always monitor your page for both positive and negative feedback.
5. Add a Strong Call to Action
Now that your customers are aware of your business and your products or services, things shouldn’t just stop there. The visitors of your page have obviously taken an interest in at least one of your offers, so you now have to change this interest level to engagement from awareness so you can transform your ice-cold prospects to leads, sales, and even business advocates down the road.
To do this, you need to make sure that your Facebook Business Page has a call to action. The current calls to action available on Facebook include Contact Us, Book Now, Play Game, Use App, Sign Up, Shop Now, and more.
If you still don’t have your own Facebook Business Page yet, don’t forget to add it to your to-do list!